Robert Bruininks had a favorite quip about how his job performance as president of the University of Minnesota got analyzed and scrutinized by the public.
"Each and every day I was evaluated more for the success of our entertainment programs than I was for the academic mission purposes and activities," he said this past week.
By entertainment he meant athletics. It was his standard one-liner coated in some reality.
The next U president might want to borrow his line. The gist will never grow stale.
The school is in the market for a new president following Joan Gabel's departure to become the chancellor at Pitt. Not immediately, since the Board of Regents recently installed an interim president, former Hormel CEO Jeff Ettinger, who is expected to serve for about a year.
The search for a permanent candidate will and should put academia as the top priority. That goes without saying. The person tabbed for the job also better come with an understanding that college sports are changing at the speed of the Indy 500.
The hiring committee might want to include a few questions about that during the interview process. Because as Bruininks and every Gophers president before and after him can attest, the job often thrusts them into the public spotlight to answer for something related to athletics.
"It's a big part of one's responsibility," said Bruininks, who held the post from 2002 to 2011. "It's not the only part and it's not the major part, but it's a very significant, high-visibility part of the role and responsibilities of a chief executive at the University of Minnesota."