About a decade after Steak and Ale, the restaurant chain, had closed, Paul Mangiamele and his wife, Gwen, went searching for memories on Facebook.
Like reconnecting online with a long-ago high school sweetheart, they typed in the name of the brand they had bought after Steak and Ale’s 2008 bankruptcy. They had a feeling there might be others out there who missed the family-friendly steakhouse as much as they did.
“I said, ‘Is anybody drinking the Kool-Aid but Gwen and me?’ ” said Mangiamele, a New Jersey native now based in Eden Prairie and Florida.
The Facebook page the couple started, “Steak and Ale’s Comeback,” became a 54,000-strong fan club for people with memories of the restaurant chain, founded in 1966 in Texas. And it was a signal to the Mangiameles — the owners of Texas-based Legendary Restaurant Brands — that they weren’t alone in wanting to revive Steak and Ale and its sister brand, Bennigan’s.
“The bloom wasn’t off the rose,” he said.
That comeback officially begins today. The nation’s first new Steak and Ale is now open in Burnsville, attached to the Wyndham hotel at 14201 Nicollet Av. S. It’s the first of 15 Midwestern locations for Steak and Ale and Bennigan’s, planned in partnership with a local franchisee, Endeavor Properties. Greater Minnesota can expect another two to three locations.
“They were two beautiful diamonds that just needed to be polished up and brought into the 21st century to appeal to a whole new generation,” Mangiamele said last week while showing off the new restaurant, speaking over Chita Rivera’s “All That Jazz” on the speaker system.
Selecting Burnsville as ground zero was controversial, he added.