DULUTH – At the height of the COVID-19 pandemic, customers would come to Lincoln Park's Love Creamery to buy 10 ice cream pints at a time.
They wanted to ensure the three-year-old shop survived, said owner Nicole Wilde, and survive it did. A second location opened in Duluth's Canal Park last week.
Love Creamery is one of a few food purveyors expanding or opening this summer in the waterfront district whose businesses, like most, struggled to stay afloat while customers stayed home during the COVID-19 outbreak.
Beloved by tourists for its shopping, dining and iconic Aerial Lift Bridge, Canal Park now flaunts a new $16 million section of the Lakewalk and crowds have returned. Joining Love Creamery, two food trucks from New Scenic Cafe and a beverage trailer open this week in Canal Park. A taco restaurant, Chachos Taqueria, is expected to open Aug. 1.
Wilde always intended to operate more than just "a little scoop shop," she said, and while the pandemic slowed her plans, the new location inside a former Subway store made perfect sense.
People wondered why she'd open another shop 2 miles from the original, Wilde said, "But it's a whole different group of people."
Each shop carries the same four core flavors, but expect a dozen others at the 366 S. Lake Av. location that are different from what the flagship store serves. On the horizon is a honeyberry ice cream made using Wrenshall's Farm LoLa honeyberries. Love Creamery, which has some vegan offerings, makes its own ice cream at each location.
If two flavors pair well together, Wilde said, "we say, 'let's try it in ice cream.' "