At the Olympic beach volleyball venue, the Eiffel Tower stars in a très French show

PARIS — The biggest beach volleyball star at the Paris Olympics can't set, spike or dive around the sand.

But she sure is pretty.

The Eiffel Tower has been stealing the show from the competition below at the Summer Games so far, with fans and players alike ooh-la-la-ing over the nonpareil setting that has turned the stadium on the Champ de Mars into the Olympics' iconic venue.

''I don't know who chose this place to put beach volleyball. He deserves a medal, too,'' said Cherif Younousse of Qatar, a Olympic medalist himself. ''Warming up on the side court, we were like, ‘Wow, we are under the Eiffel Tower.' We couldn't even imagine playing beach volleyball here.''

And the landmark the locals call La Dame de Fer — the Iron Lady — is just one reason the venue is such a hit. Fans wave baguettes, dance the can-can and sing along to music pumped out by a DJ, who turns the 12,860-seat stadium into the hottest club in Paris. A stream of celebrities, heads of state and royalty have stopped by to check it out.

''I'm more than happy to tell all the other sports, ‘Yeah, we definitely got the best venue,''' said Australian Taliqua Clancy, who won a silver medal in Tokyo. ''It's absolutely incredible. Honestly, you can't beat it.''

Although beach volleyball only joined the Olympic program in 1996, it quickly has become one of the Summer Games' most popular sports — thanks in part, no doubt, to the women in bathing suits, but also to an atmosphere that surrounds a fast-moving competition with a beach party vibe.

But Paris, as Paris tends to do, upstaged them all.

Every night as the sun sets behind the latticed landmark, the stadium goes dark and fans hold up their cellphone lights in a sort of digital reboot of Vincent Van Gogh's ''Starry Night.'' At 10 p.m., the Eiffel Tower is illuminated with twinkling strobes, and would-be influencers scramble to get into position for the perfect picture, with the court and the Olympic rings and the tower all lined up in a row in the background.

''That is what dreams are made of,'' said American Kristen Nuss, whose Olympic debut began right after the light show. ''Guys, it's a memory that will definitely be imprinted in my brain for forever.''

It's not just the athletes.

Spanish, Jordanian and Luxembourgish royalty have graced the arena, as have the presidents of Finland, Estonia and Lithuania ( and France, mais oui! ). French soccer great Zinedine Zidane came by the morning after carrying the torch in the opening ceremony, and basketball Hall of Famer Pau Gasol came to root for his Spanish countrymen.

Moviemakers Baz Luhrmann and Judd Apatow and movie stars Elizabeth Banks and Leslie Mann have checked out the setting. Other times, it resembled a movie set: During a women's match between France and Germany on Sunday, the crowd broke into a rendition of ''La Marseillaise,'' the French national anthem, that would make the resistance in ''Casablanca'' proud.

It is a scene that is, most of all, très French: One woman dressed as a can-can dancer in bleu, blanc and rouge posed for pictures with any fan who asked. A painter dabbed at his oils in the back of the press tribune — the only place that offers even a few hours of shade. The DJ worked Edith Piaf songs into his hip-hop and techno playlist, and the crowd sings along. Men in berets, with painted-on Dali moustaches, waved baguettes to cheer on the French team.

Hang that in the Louvre.

And looming over it all is the century-old latticed landmark that gives the venue its name. Looking for a practice court before play began, a volunteer helpfully offered directions: ''You go there,'' she said, ''and turn left from the Eiffel Tower.''

''I think it's the best venue ever,'' France's Clemence Vieira said after a 21-16, 23-21 loss to the Americans in front of the enthusiastic hometown fans. ''It's very symbolic, because the Tour Eiffel is a symbol of France. So I think there's nothing to say but it's just the best ever.''

At the very least, it sets a standard that future organizers will struggle to surpass.

''This will be a hard one to top, I think,'' said Nuss, who is hoping her first Olympics won't be her last. ''I'm not sure how anyone else would do it. But, I mean, I'm willing to see how they try.''

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