Lounging poolside, sipping $18 mini-margaritas under sprawling live oaks, our eyes and wallets opened wide to a life of luxury we didn't really know existed in the city we once knew so well.
Austin's drastically changing skyline was visible from our plush loungers at the small but otherworldly St. Cecilia Hotel. To fully see downtown, though, we had to look over the giant neon sign at the end of the hotel pool, which simply reads "SOUL." It reminded me of Austin's late, great music hero and hippie spirit Doug Sahm, who famously sang, "You just can't live in Texas if you don't have a lot of soul."
In a lot of ways, Austin has sold its soul over the past decade and a half. But at least for one two-night, budget-ignoring, drop-the-kids-at-the-inlaws stayover, we two former Austinites were totally fine with that.
When my wife and I left Austin for Minnesota 12 years ago, the once-sleepy, slacker-minded Texas capital was still a city where you could spend a night out enjoying soul-enriching Tex-Mex food and world-class musicians for the total cost of just one of those petite St. Cecilia margaritas. In hindsight, there was no better place to spend your impoverished 20s living it up than Austin in the '90s.
After an unprecedented 15-year boom, though, the city is bumping up its prices and bursting at the seams. A looming new condo tower pops up just about every year downtown. One oft-quoted population statistic has 150 new residents moving there every day. Traffic jams and infrastructure problems have spiked exponentially.
On the upside, Austin also has welcomed a new tier of restaurants and hotels that can compete with the trendiest hot spots in New York and Los Angeles.
Five of the city's chefs earned the prestigious James Beard Award nominations in 2013. On the hotel front, both a new W and Hilton high-rise have opened downtown in recent years. The largest is yet to come: A $300 million JW Marriott complex is under construction with 34 stories and 1,012 rooms.
Even the parties are getting bigger and more high-end. The city's new $400 million Formula One racetrack — the kind of auto racing that wealthy Europeans favor — now far outpaces the famous South by Southwest (SXSW) Music Conference in tourism revenue ($500 million this past year). The SXSW music fest isn't even the biggest event for SXSW Inc. anymore: Its tech-centric SXSW Interactive Conference now draws more paying registrants.