Auto Concepts Inc.

Business: Customizes, restyles autos and trucks with powerful engines, custom wheels, Italian leather, elaborate sound systems and an unlimited number of paint colors, not to mention heated seats, power sun roofs and imposing grills that can cost up to $8,000. In all , the company's offerings take up 72 pages in its product guide.

Founded: 1986

Headquarters: New Hope

Website: www.ac-mn.com/home.html

Executives: CEO and majority owner John Prosser; general manager and minority owner Jeremy Luffey

Employees: 28 full time, 22 part time

2008 revenue: $6.7 million

Quote: It's "a pretty good merge car." -- Eric Aanenson, co-owner of Old Dutch Foods, describing his Corvette and the 800-horsepower engine that was part of an Auto Concepts makeover.