A Twins hitter steps out of the box after taking the first pitch in his at-bat. As he does, the sound system starts blaring a song by Drake.
He takes the next pitch, steps out again, and now, behind the voice of Dick Bremer or Spanish-speaking Alfonso Fernandez on the broadcasts, you might hear 2 Chainz before he finally puts bat to ball.
There won't be just walk-up music at Target Field when fans tune in to Twins games. After seeing just how much silence there was without fans in the park during a recent scrimmage, the team will be pumping in songs from hitters' playlists throughout their entire at-bat.
"We're going to be able to play snippets of songs that resonate with them in between every pitch to get them kind of in that right headspace to hit the next pitch," said Chris Iles, Twins senior director of brand experience and innovation.
The at-bat music is one of several ways the in-game atmosphere, and by proxy, the experience of watching a game on television, will be different without fans in attendance.
Major League Soccer viewers have had a taste of what that's like on ESPN and Fox Sports 1. Those networks, along with FSN and the various teams and leagues, have all grappled with the same issue with varied answers — how to manufacture an atmosphere without a crowd to generate one, and how best to convey that over the airwaves.
Only now are those who work in sports realizing just how glued together sound and competition are.
For instance, as Iles said, "We were unprepared for the amount of music we were going to need to make the atmosphere be what it needs to be to create that home-field advantage."