With the future of sports TV arriving at an uncertain juncture, one NBA and WNBA franchise are moving forward with a plan that feels like a blast from the past.
The Phoenix Suns and Phoenix Mercury have cut ties with Bally Sports Arizona, the regional sports carrier that has carried their games for 20 years. The plan for their upcoming seasons: A new deal with an over-the-air carrier that will televise games locally for free, with a streaming option also available at a yet-to-be-determined price.
Per ESPN, the new deal could cost the Suns "tens of millions" of dollars in yearly revenue in the form of rights fees they previously received from Bally's parent company Diamond Sports. But it will make games available to an estimated 2.8 million viewers — about 2 million more than currently have access via Bally Sports Arizona.
"We're not focusing on money. We're focusing on winning, success and taking care of fans, taking care of the community," new team owner Mat Ishbia said, per ESPN. "What happens is you always end up making money. It always works out."
This development is surely being watched by many leagues, teams and markets — including those in the Twin Cities.
Diamond Sports filed for bankruptcy last month, four years after financing a more than $10 billion purchase of 19 regional sports networks — including Bally Sports North — with an abundance of debt. As their subscriber base eroded across many markets, their financial situation worsened.
The Twins are in a particularly interesting position. Their contract with Bally Sports North, which pays them more than $40 million a year, is finished at the end of this season. They could be described as eager to find a new solution after years of frustration with the regional carrier.
In the short term, Diamond Sports withheld a scheduled payment to the Twins — while BSN has continued to show games. MLB filed a motion on behalf of the Twins and other affected teams seeking to force Diamond to either pay up or let MLB take over the broadcast and distribution of games.