Offstage, Garth Brooks puts on his humble hat. He's calm, soft-spoken and sincere.
But you can tell that he gets excited about Minneapolis even if he doesn't raise his voice.
"This has been the biggest city for us in our career," he said Friday afternoon before his first of two nights at U.S. Bank Stadium. "For anybody who thinks country music is only limited to Oklahoma, Texas or the South, I quickly explain this story."
Minneapolis is the only city in which Brooks has scheduled two concerts on his first-ever stadium tour. "If you were stupid enough to do three [stadium shows], this is the only city do it in," he added.
He'll set a record for the most tickets sold for a concert at U.S. Bank Stadium, with about 70,000 each night. He marveled that there were 85,000 requests in the first 15 minutes when tickets went on sale.
He's also well aware of the history of U.S. Bank Stadium. And that doesn't just mean the Super Bowl, the Final Four and the Minneapolis Miracle by the Vikings. He knows the stadium has received mixed reviews for acoustics at concerts by Taylor Swift, Guns N' Roses and Kenny Chesney, among others. So Brooks, who has played in three domed stadiums already, dispatched his sound expert since 1989, Dan Heins, to attend to things.
"He has taken it personally on this one," Brooks said with laser-focused intensity. "You're gonna see a [ton] of black felt that he's brought in to cover everything. You're gonna see carpet on the football floor. You're gonna see a top on the stage — we usually do it topless indoors — but he's got it to keep all the sound down here. And then he has personally hung all the sound for the upper rows so they get theirs and everybody else gets theirs."
Dressed in faded Wrangler bluejeans, a Nike T-shirt, running shoes and a purple Garth ball cap, the 57-year-old country icon answered questions from area media for an hour in a stadium conference room.