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Best local brand: My Sister

April 15, 2016 at 8:07PM

A new Minneapolis brand is using fashion to make a socially conscious statement. My Sister sells apparel and jewelry adorned with clever and powerful slogans to bring awareness to the worldwide plight of sex and human trafficking. Examples include "Stop traffic," "You're not the boss of me," and "Sisters before misters." My Sister is a benefit corporation, a new classification that Minnesota introduced last year. That means that the company has a giving mission indoctrinated into all of its agreements. Every two years, it will partner with two nonprofits, which will receive 6 percent of their gross sales. My Sister products are sold at Roe Wolfe, MartinPatrick3 and mysister.org.

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