She's a fan of NASCAR who wears Wonder Woman T-shirts beneath blazers, a progressive activist with a penchant for wading into messy political issues at City Hall, and a DFLer whose bid for mayor was opposed by the establishment of her party.
Betsy Hodges, the presumptive next mayor of Minneapolis, is a hard-nosed budget wonk driven by her concern for the less fortunate. She is sharp and witty in private, but careful and restrained in the public eye.
"Thank you so much to the people of Minneapolis for the faith and the trust that you have placed in me to lead this city into the future," Hodges told a rally of supporters Wednesday night at a brewery in northeast Minneapolis. Earlier in the evening, her lead opponent, Mark Andrew, announced that he had called to congratulate her, even though the city's count of ranked-choice ballots continued into the night without an official winner.
Her success was due in large part to a strong field operation, which scattered dozens of volunteers through one crucial neighborhood after another. In the final days of the campaign, it allowed them to quickly inform voters about important developments in the race.
"The number of actual conversations we had with actual voters is astounding," Hodges said.
The Hodges campaign hired its field director in February and doubled down on the operation after realizing that voters were not responding to mail or television ads. Into the final stretch, volunteers were sent throughout the city knocking on specific doors while others, including Hodges' mother, were working the phones and having long — sometimes nine-minute — conversations with potential supporters.
The number of undecided voters remained high until the final days of the campaign, indicating that the support would break late in the race. "What we wanted to make sure was that we were the first people to talk to somebody and we were the last people to talk to somebody," Hodges campaign manager Andy O'Leary said.
O'Leary said that the campaign's projected support was strong but improved as soon as Hodges received the Star Tribune editorial page's endorsement in late October. The endorsement was highlighted on literature and became a talking point of volunteers on doorsteps over the weekend.