Counter Intelligence
By Rick Nelson rick.nelson@startribune.com
Blue Plate Restaurant Co. — which operates the Highland Grill and Groveland Tap in St. Paul; the Lowry, Freehouse and Longfellow Grill in Minneapolis; the Edina Grill in Edina, and 3 Squares in Maple Grove — is in the midst of a major growth spurt.
First up: The company has signed a lease on the former Brasserie Zentral/Foreign Legion space in the Soo Line Building in downtown Minneapolis. The 5th and Marquette spot is being converted to the Mercury Dining Room & Rail.
"We're sticking with what we do best, which is creating a neighborhood spot," co-owner Stephanie Shimp said. "There are a lot of apartments in the area — Nic on 5th, 4Marq, not to mention all the apartments above the restaurant in the Soo Line Building — and we want to snag all of those people, and all of the office workers. Other than the skyway, there aren't a lot of affordable dining options in that area."
The Mercury will serve breakfast, lunch and dinner daily, as well as a "strong" happy hour.
"We're still working on the menu, but it's going to be approachable, comforting Blue Plate fare, not dissimilar to what you see at the Lowry and the Freehouse," Shimp said. "You'll see an egg salad sandwich alongside steak frites, or a fish special of the day."
Shimp and co-owner David Burley are making slight revisions to the space. "It's such a beautiful spot," Shimp said. "We want to brighten it up, and increase the size of the bar. We want to bring in a more energetic vibe."
("Rail" is a nod to that expanded bar presence and the building's railroad roots.) The open kitchen will remain, as will the kitchen counter and its ringside seats.