Observers in Minneapolis’ Seward neighborhood have noticed some activity around the former Birchwood Cafe, including a new coat of paint on the landmark restaurant that has sat vacant since 2021. They’ve also spotted a van with a clue: a wrapping that says Peoples Organic.
No, the health food franchise isn’t opening here, at 3311 E. 25th St. Instead, its owners will launch a new business this spring called Darling.
Juell and Ray Roberts, the owners of Peoples Organic — and the former personal chefs to Prince — make up one-half of the ownership of Darling, along with Mike Smith, a real estate agent and owner of Hi-Lo Diner, and Jeff Zajac. The group bought the 4,144-square-foot building last month for $1.15 million.
The Birchwood, Tracy Singleton’s groundbreaking farm-to-table restaurant, went up for sale last year, though it had gone dark two years before that, closing abruptly after what Singleton called a “labor dispute,” in which three-quarters of the staff was laid off.
For the 25 years prior, the Birchwood pushed forward the trend of tapping into seasonal and locally produced ingredients, and it became known for its savory waffle, among other brunch-friendly fare.
“We’re just filling the void,” Juell Roberts said. “I was a huge Birchwood fan back in the day, and Tracy was a pioneer, and it’s kind of just been sitting there, which is really sad.”
When Darling opens, potentially in late April, chef Ray Roberts will kick off with breakfast and lunch. Dinner may be added in the future.
“Who we are is very much healthy food, but also Minnesota comfort,” Juell Roberts said.