
The burger: It's road trip season, and last weekend I decided to take the long route to Madison (emphasis on looooong) and go by way of Prairie du Chien, for one reason: Lunch at Pete's Hamburgers.
It was my third or maybe fourth visit to Pete's since I first encountered this must-visit burger destination about a dozen years ago. This time around, I must have hit some kind of scheduling sweet spot, because I lucked upon a first: No line. True to past experience, however, I watched one quickly form as I stood and scarfed down my (extraordinary, truly) burger. And then, piggishly, a second one.
As Wisconsin's second-oldest settlement, Prairie du Chien is steeped in history. For example, tourists finding themselves in this old Mississippi River town should find the time to tour Villa Louis, a stunning Victorian estate with a remarkable Italian Villa-style mansion with a Minneapolis connection: it was designed by E. Townsend Mix, the Milwaukee architect also responsible for the late, lamented Metropolitan Building.
Although Pete's isn't affiliated with the Wisconsin Historical Society, it does own a fascinating and beloved chunk of Prairie du Chien's past.
The business dates to 1906, when Pete Gokey, a painter and paint store owner, pitched in and made burgers for a volunteer fire department fundraiser at a popular saloon. He was frying burgers in cast iron skillets when he hit upon an ah-ha moment: he discovered he could keep the patties from growing dry by adding water and onions to the pan.
Gokey had a hit on his hands, and he parlayed that methodology into a side business that eventually grew into Pete's. Three generations later, Pete Gokey's pride and joy is still going strong.
There's a fascinating ritual to Pete's. Well, engrossing to someone like me who is obsessed with the way restaurants operate.

Technically, Pete's isn't a restaurant, it's a stand, tucked into a sliver of an empty lot on Prairie du Chien's charming main street. A trailer, really. One that dates to the 1940s. And yes, Pete designed and built it. He died in 1972, after operating his namesake for 63 consecutive years.