"Get down! There's somebody to the left! Medic!"
Those anguished cries and the sounds of gunfire rumbled through a Los Angeles soundstage recently, as the massive site was transformed into a virtual battlefield for thousands of fans relieving itchy trigger fingers during a preview of the highly anticipated video game "Call of Duty: Modern Warfare 3."
The blockbuster game franchise saw its previous title, the seventh in the series, shatter release date records with 7 million copies sold in its first 24 hours in 2009.
With the newest installment of the first-person shooter game set to be released Nov. 8, nearly 6,000 fans descended from Sweden, Amsterdam and other spots around the world for the chance to be first to play the game during Labor Day weekend.
"I love this game," said Todd Betman, 21, of Fort Worth, Texas, as he got his face painted like one of the characters in the game. "And I wanted to see California anyway. I'm glad I came."
But most fans weren't seeing much of anything besides the hundreds of TV screens that lined the floor, as they battled in free-for-all matches or king of the hill games.
Among those were four guys from team OpTic Gaming, who beat 32 teams to win a $400,000 grand-prize tournament at the event.
"It's insane," said team member Will Johnson, 20, a business major from Arkansas. "It hasn't even registered yet."