For a second year, Minneapolis ad agency Campbell Mithun will select its summer interns via Twitter.
But this time, the agency also will enlist social media to select a nonprofit organization to be the summer pro bono marketing project for the six to 10 interns who win the tweet-off.
The intern candidates, who must have completed their junior or senior year of college, get 13 tweets in which to introduce and digitally sell themselves to the agency in 13 days of tweeting beginning Feb. 13.
Campbell Mithun co-founder Ray Mithun always considered 13 to be a lucky number, hence the confluence of 13s in the competition. The internship program itself is called "Lucky 13."
The nonprofits eligible for the free agency work this summer were selected through the Greater Twin Cities United Way and range from food shelves to domestic abuse programs.
Applicants and those who want to vote for a nonprofit can do so at www.lucky13 internship.com.
More than 400 applicants registered for the six internships in last year's Twitter competition.
DAVID PHELPS
