Minneapolis residents could soon have another option for cable TV service, as CenturyLink looks to dislodge Comcast's monopoly on the market.
CenturyLink plans to seek a new franchise agreement that would allow it to provide its Prism TV cable service alongside Comcast's offerings. The digital cable service is distributed through a fiber-optic network and allows customers to watch live programming on smartphones and tablets, in addition to their televisions.
Such an agreement would require the approval of the Minneapolis City Council, which won't take up the issue until the new year. CenturyLink's move could dramatically reshuffle the local television market, as cable companies nationally are under intensifying competition from other providers and Internet streaming services, such as Netflix.
CenturyLink already has rolled out Prism TV in other Midwestern cities, including La Crosse, Wis., and Omaha, Neb. The company intends to seek franchise agreements in St. Paul and other cities across the metro area in 2015.
"This brings to customers the opportunity to choose, and to have an improved customer experience," said Joanna Hjelmeland, a CenturyLink spokeswoman.
Comcast, the largest cable provider in the Twin Cities, has a franchise agreement with Minneapolis that expires at the end of 2021. The deal requires Comcast to make its cable service available to every home in the city, with some exceptions for areas with low population density. But it does not guarantee that Comcast will be able to stand alone as the only cable provider in Minneapolis.
CenturyLink does not plan to immediately offer service to all Minneapolis residents. Instead, it would offer Prism TV to a variety of neighborhoods where its network is already in place and later bring it to other parts of the city.
Comcast said in a statement it expects competitors to adhere to the same standards it does.