3M’s role in electronics is largely hidden — lots of films, adhesives and tapes. So every year, the Maplewood-based company tries to make as big a splash as it can at the world’s largest personal tech expo, the Consumer Electronics Show.
This year, the electric motorcycle should help.
Inside a stark white two-story booth at the show, which runs all week in Las Vegas, the Tarform bike will showcase all the ways 3M makes electric vehicles more efficient.
Also on display is information on data center technology breakthroughs, carbon-scrubbing climate tech and foldable phone screens.
Plus, all the ways 3M tech helps cellphones work.
“We’re not releasing a phone, but we’re in many of them,” said Collin Hummel, 3M’s director of brand partnerships.
The message: 3M brings “uncomplicated” solutions that make technology run better.

The Consumer Electronics Show runs all week in Las Vegas and annually boasts 130,000 attendees, thousands of exhibitors and scores of new product releases.