Friends of Margaret Madigan were asked to put aside the social norms of the day and "bring their smokes" to a memorial service Tuesday as a way of remembering the 66-year-old Minneapolis woman, who was known for her big laugh and being a world-class chain smoker.
But just before the service began, the Rev. Amy Luukkonen sternly told mourners "any lighting up will have to be done outside."
Madigan's paid obituary, written by professional advertising copywriter Ryan Peck and published in Monday's Star Tribune, defies the fate handed to the millions of American smokers, who have been pushed out of their workplaces and targeted for billions in tax revenue with each pack purchased.
The obituary described Madigan as "one of the world's great chain smokers. Permanently dangling from the corner of her always-smiling mouth, cigarette after cigarette would hold on for dear life as great, gravely bursts of irresistible, irrepressible laughter exploded out of her. ... Come to the memorial, bring your smokes, and help us get started."
Madigan died March 22 as a result of complications from a stroke several years ago.
Peck, a friend of Madigan's who works for Fallon Worldwide in Minneapolis, said he included her smoking habit "because it was so much a part of her. She used each cigarette to light the next one. But so what?"
He said that the gravelly voice "she ended up with probably had something to do with that. It was Suzanne Pleshette times 600."
No one smoked at the service for Madigan at the Augustana Nursing Home in Minneapolis. But Steve Morice said he wore a tie with Tabasco insignias because, "I don't smoke, but whatever Margaret did she did it with gusto and spice."