When Penny's owner Ben Hertz added an activated charcoal latte to the coffee shop's lineup, it instantly became a most-Instagrammed item.
And it's no wonder: the drink's milky swirls, in perfect shades of millennial gray, were entrancing.
But a few months later, he added something else to the menu: a disclaimer.
Activated charcoal binds to other drugs which can make them less effective, it read. Please only drink 2 hours before or 1 hour after taking medications.
His message reflects the latest concerns about a novel ingredient that has quickly become both trendy and controversial.
Charcoal becomes "activated" when it is heated and combined with gas or another agent, expanding its surface area. Its primary use is as a toxin remover — to help with drug overdoses or poisonings. But it started cropping up in the food and beverage scene a few years ago as a "health" additive; a natural detox. Now, as some proclaim it a super substance that can cure a hangover, whiten teeth and ward off aging — not to mention turn foods jet black — it's showing up in everything from lemonade to ice cream.
"We sell more and more of it," says Hertz, who recently added a charcoal soft serve. "Everyone wants it. And they want it in everything."
Cocktail consulting company Bittercube recently debuted a black slushee, complete with edible glitter, on the cocktail menu at Can Can Wonderland.