The old playbook when cable/satellite providers and prominent channels couldn't come to an agreement on carriage fees as contract deadlines loomed went something like this:
Each side would issue threats and complain that the other was asking for an unfair price. A seemingly firm deadline would be set. Informed viewers — often sports fans — would fret that they wouldn't be able to watch their favorite games or shows.
Then at the last-minute, there would be an extension. And maybe a second extension. And then the issue would be resolved with a price truce, and business would carry on without interruption.
The new playbook? It's far more cutthroat. As major carriers feel the sledgehammer of cord-cutting demolishing their subscriber bases while networks try to compete in a landscape with massive rights fees and increased competition, the negotiations reach a boiling point and channels suddenly disappear from millions of TV screens.
That's what happened Thursday night.
Charter/Spectrum, which has nearly 15 million subscribers nationwide — including some in Minnesota and a whole bunch in New York City and Los Angeles — lost all of its Disney-affiliated channels.
That includes ESPN and ESPN2, which were showing a prominent college football game (Florida vs. Utah) and a second-round U.S. Open tennis match between top-ranked Carlos Alcaraz and Lloyd Harris on Thursday when the channels were switched off.