
Another reason to visit Minneapolis' North Loop neighborhood is materializing this Sunday, when the Bachelor Farmer cuts the ribbon on its daytime cafe.
Housed in the former home of Askov Finlayson (the men's fashion store moved to larger digs next door in August), the 40-seat, counter-service cafe will serve coffee and pastries in the morning and afternoon, and lunch daily.
Owner Eric Dayton and his crew offered a bursting-with-pride sneak peek on Wednesday afternoon. Here's a preview of the conversation.
Q: Does this place have a name? I see four icons — an x, a circle, a heart and a coffee mug — but no name.
Eric Dayton: Most people have been calling it the Bachelor Farmer Cafe, or the TBF Cafe. People can call it whatever they want. We've been calling it 'the cafe.'
The main reason I didn't want to give it its own name and brand is that I didn't want to run any more Twitter accounts and Facebook pages. We've already got enough brands. We've got Marvel Bar [Dayton's lower-level cocktail bar], we've got the Bachelor Farmer, we've got Askov Finlayson. Capsule is this great design firm, and we asked them to give us a visual identity that isn't a new name or a new brand. That's where the four icons come from. We're not trying to be Prince here, we're not trying to be cute, we just didn't want to have to develop a new brand.
Someone might come in expecting a short-order version of the Bachelor Farmer, but that's not what we're set up to do. We don't have a full range and a hood here, so we can't do eggs to order, and things like that. That's what Moose & Sadie's does, they're a great neighborhood institution right around the corner, and they already do all of that really well. We asked ourselves, what does the neighborhood already have, and what could we add that was complementary? We wanted to create a coffee shop with great baked goods, and a great sandwich shop. It's really a daytime space where the Bachelor Farmer kitchen — and the Marvel Bar's mentality, applied to coffee — can come together to offer something new to the neighborhood.
Q: How long has the cafe been in the making?