A terminally ill cancer patient last week asked her doctor, who I know professionally, about a therapy she read about in a May 14 Star Tribune article under a front-page headline, "Massive blast of measles vaccine wipes out cancer."
It told of a Mayo Clinic experiment that researchers say resulted in the cancer of one patient going into remission.
But the woman's doctor, who daily sees people who are very ill and grasping for any sliver of hope, had to tell the patient the therapy isn't available — and won't be for years.
Which is what so many dying patients endure entirely too often: dramatic media hype of an emerging therapy to allow sufferers to live longer. They see headlines with phrases like "wipes out cancer" as a buoy in their sea of despair. But they read on and invariably find that the "promising" therapy needs more study and scrutiny by the U.S. Food and Drug Administration, followed by long and costly human trials. Hopes are cruelly crushed.
The doctor, an oncologist who also directs clinical studies on cancer drugs, said "premature publication" of this kind is "irresponsible."
Too, Mayo's public relations department, which "pitched" a news release announcing the experiment to the media, must appreciate the ethical boundaries of such promotion.
"The story was about an anecdote ahead of data," said Steven Miles, a University of Minnesota professor of medicine and bioethics. In a comment appended to the story at StarTribune.com, Miles called it "shoddy journalism."
Another expert who has guided dozens of researchers in preparing lengthy, exacting documentation required before the FDA initially considers any new therapy called the Mayo announcement and media hype a "disservice" because of the long time between anecdotal "success" and availability.