When the pandemic hit last March, Bauhaus Brew Labs had barrels of beer intended for restaurants and bars that needed to be sold or (gasp!) dumped. Crowlers helped save the day.
"We never really gave them a big push — until we had to," said Maura Hagerty Schwandt, co-owner of the northeast Minneapolis brewery.
Crowlers are the big 25.4-ounce cans you used to see only in back-corner coolers of taprooms or listed at the bottom of menus. Other states boast 32-ounce versions.
But crowlers quickly rose in popularity during the COVID-19 shutdown, when to-go sales became essential for breweries' survival. Ten months later, Bauhaus and other medium to small breweries across Minnesota are still heavily relying on them.
Customers have adapted, too, adjusting refrigerator space and pouring techniques to accommodate the bulkier aluminum vessels.
"The craft beer crowd is very loyal, and I think [crowlers] became a way for everyone to support their favorite local brewery," said Mark Cool, co-owner of Blacklist Brewing Co. in Duluth.
Crowler sales at Blacklist rose 400% over the first few months of the shutdown last year, Cool reported.
At ENKI Brewing in the western Twin Cities exurb of Victoria, sales of the big cans shot up 700% early in the pandemic, according to co-owner John Hayes. ENKI doesn't sell traditional-sized cans or distribute in liquor stores, so its taproom sales are everything.