CROSBY, Minn. — Edgar and Stephanie Morales had been coming from the Twin Cities to this mining town on Minnesota's Iron Range for years to ride the popular mountain-bike trails at Cuyuna Country State Recreation Area.
When they heard an abandoned old church was for sale in summer 2020, they bought it without really knowing what they'd do: a duplex? A dorm-style hostel? They just knew they loved the area and didn't want to be stereotypical urban invaders capitalizing on the bicycle-fueled boom.
As Cuyuna has skyrocketed in popularity, with COVID tripling the annual number of visitors to nearly half a million — many of whom keep returning — the twin mining towns of Crosby and Ironton have worked through their initial growing pains. Now they have settled into a new reality: mining isn't coming back, as many had hoped. But tourism has transformed the community and provided an economic engine the area has lacked for a generation or more. And outsiders once eyed with suspicion have become part of the fabric of the area.
"We've tried from the very beginning to not be the Citiots," Stephanie Morales said, using the word some rural Minnesotans use to poke fun at arrogant Twin Cities folk. "We don't want to be the outsiders from the Cities who just roll in and take over and tell you how it's done."
For years, they labored at turning the old church that didn't even have a sewage hookup into an elegant eight-room boutique hotel. The Sanctuary now serves tourists who flock to Minnesota's most-visited state recreation area.
There's still resentment. Some locals have been priced out as a large portion of homes have turned into Airbnbs. But time has brought a new sense of acceptance and identity.
Now, many here say, locals who've traditionally preferred hunting and ATV-riding and snowmobiles have come to appreciate this haven for so-called silent sports — biking, paddling, skiing — that often attract city dwellers. It's Cabela's culture and REI culture side by side, and it appears to work.
"It was tough to see the benefit of the trails at first," Edgar Morales said. "We got some resistance. We told people what we were doing, that we're investing in town."