Forget the summer bod. This year, it's all about the dad bod.
Acceptance of the male physique that suggests "I work out occasionally, but also eat a lot of pizza" is on the rise, according to gym franchise Planet Fitness.
Not only are dad bods becoming more common, but women actually find men with softer stomachs more attractive than guys with rock-hard abs, a study commissioned by the fitness company found.
"We're encouraged to see an ever-growing acceptance for the dad bod and want to encourage everyone to pass that acceptance on to themselves and others," said Jamie Medeiros, vice president of marketing at Planet Fitness, in a news release promoting a $10 calendar with monthly tips for "working your dad bod."
More than 25 million men in America identify with having a dad bod, compared with 21.5 million last year. And one woman's six-pack is another woman's dad bod, according to the study, which found that 65 percent of women would rather marry someone with a dad bod than a man with abs of steel.
While it seems unusual for a fitness company to celebrate the mediocrity of the average male physique, the New Hampshire-based company prides itself in offering a welcoming, non-intimidating environment, which it calls the "Judgement Free Zone."
The study also found that:
• 70 percent of people believe that dad bods are universally accepted today.