Debit card rewards: By the numbers

April 3, 2011 at 4:05AM

58 PERCENT

Debit card issuers that offered a loyalty program in 2009, up from 53 percent in 2008.

17 PERCENT

Debit card issuers considering a rewards program in 2009, down from 24 percent in 2008.

TOTAL TRANSACTIONS THAT EARN: *

point-based rewards: 65 percent

cash-back, funded by bank: 17 percent

merchant-funded rewards: 22 percent

40 PERCENT

Consumers who said they were informed of any of their debit card's features when they opened an account.

22 PERCENT

Consumers who said their debit rewards program was explained to them by a bank representative.

* Percentages add up to more than 100 because some financial institutions offer multiple reward types.

Sources: Mercator Advisory Group, Pulse 2010 Debit Issuer Study

Associated Press

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Kara McGuire

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