58 PERCENT
Debit card issuers that offered a loyalty program in 2009, up from 53 percent in 2008.
17 PERCENT
Debit card issuers considering a rewards program in 2009, down from 24 percent in 2008.
TOTAL TRANSACTIONS THAT EARN: *
point-based rewards: 65 percent
cash-back, funded by bank: 17 percent
merchant-funded rewards: 22 percent
40 PERCENT
Consumers who said they were informed of any of their debit card's features when they opened an account.
22 PERCENT
Consumers who said their debit rewards program was explained to them by a bank representative.
* Percentages add up to more than 100 because some financial institutions offer multiple reward types.
