Shortly after he was hired about18 months ago as Gophers men's basketball coach, Ben Johnson was asked about his reputation as a strong recruiter.
What is it, exactly, that makes someone good at that?
"Trust is huge. They've got to trust my message. They have to trust who I am as a person," Johnson said at the time. "Being consistent definitely helps. Being relatable. Letting these guys know that I care about them more than just as a basketball player. I truly do. I truly want this to be a family environment."
A few months later, the NCAA adopted the name, image and likeness rule that along with the impact of new transfer rules has transformed college athletics, particularly in the highest-profile sports. Putting together NIL deals and working the transfer portal have become essential.
But this past week, Johnson and the Gophers also showed that good old-fashioned high school recruiting and seemingly quaint notions of trust and relationship-building are still the foundations of programs.
In landing Dennis Evans, a 7-foot-1 shot blocker and No. 13 recruit in the country (per Rivals.com) out of California, Johnson had a chance to show off those recruiting skills — something Marcus Fuller and I talked about on Friday's Daily Delivery podcast.
After announcing his decision on Monday, Evans told Fuller that his decision to pick the Gophers over TCU and several other high-profile programs came down to this: "I had a really good relationship with them. They were honest with me about everything. It made the decision feel right."
His AAU coach, Elvert 'Kool-Aid' Perry said: "They've been honest and up front. It wasn't about the NIL stuff and all that. We were just looking for the right environment."