The farm economy has been struggling for the past several years, but Land O'Lakes Inc. — with its dairy foods, animal feed and crop supply businesses — has been forging ahead successfully.
The Arden Hills-based cooperative reported record net earnings of $364 million on $13.7 billion in sales in 2017, up 14 percent from 2016 and the company's fourth consecutive year of growth.
President and CEO Chris Policinski said the company's strategy is to add value to products in ways that help both farmer and co-op members and meet changing expectations from consumers in the marketplace. That may mean spreadable butter and premium cheese in food, and specialized animal feed and new plant growth products on the farm.
"Our strategy is a little bit different than a lot of other co-ops that tend to be production-oriented," said Policinski in an interview. "We try to be an insight-to-innovation co-op, driving new services and products into the marketplace that customers want."
Policinski said that focus is paramount for Land O'Lakes' three main business segments: Dairy Foods, known for its butter, cheese and other products; Purina Animal Nutrition and its animal feed operations; and WinField United, the company's seed, crop protection and farm services division.
Michael Boland, University of Minnesota agricultural economics professor, said that trio of different businesses helps Land O'Lakes remain resilient during the economic ups and downs of farming, including the sluggish ag economy of the past few years.
"Anybody working in ag today is facing headwinds, but I think the diversification of businesses in their portfolio has really helped Land O'Lakes," he said. "There's a lot of emphasis on cost control, cost efficiency and what they can do to find synergies across those three business units."
The cooperative is owned by 1,959 dairy producers, 886 ag producers and 751 co-op members. In addition, 367 independent retailers joined Land O'Lakes through its merger last year with United Suppliers.