There’s one buzzword everyone — politicians, developers and boosters alike — are using when talking about how to revive downtown Minneapolis and St. Paul: conversions.
Easy to say, but not so easy to do, as pretty much all of those Twin Cities factions are discovering.
Office-to-residential conversions have become the darlings of local leaders looking to reinvent downtowns emptied and dulled from the post-pandemic decline of commuters. But such projects, promising for their ability to solve housing shortages and office vacancies in one go, have proven difficult and expensive, forcing developers, real estate brokers and civic leaders to re-double efforts to encourage them.
“It’s a beautiful solution in that it positively impacts several things at once,” Minneapolis Mayor Jacob Frey said of conversions, which add much-needed housing, reduce the glut of vacant office space and foster foot traffic. “Every city in the country recognizes that this is an important transition, so we want to set up an environment that’s more conducive to making it.”
For years, developers have relied on public assistance for notoriously challenging conversions, often in the form of historic tax credits. Once interest rates and construction costs increased during the pandemic, however, those dollars were often no longer enough to make projects financially feasible. So private and public sector leaders started collaborating on ways to bridge budget gaps.
As some struggling office buildings begin selling at steep discounts, the urgency of their work is intensifying.
“Our vision for the downtowns is occurring. The question is: How fast can we deliver it?” said Chris Sherman, whose firm is redeveloping the Northstar Center’s east building and downtown St. Paul’s Landmark Towers into 400 combined units. “It’s whether we can go 30 miles per hour or 100 miles per hour.”

Limited options
So far, office-to-residential conversions have barely put a dent in the amount of vacant office space haunting both downtowns, in part because not every building is a good conversion candidate.