Several dozen people gathered outside General Mills' headquarters Monday evening to protest the company's business ties in the Israel-occupied West Bank.
The rally was in response to a U.N. agency's report published earlier this year that listed 112 companies with operations within Israel-occupied settlements in the West Bank, East Jerusalem and the Golan Heights.
Activists chose to demonstrate on the eve of the company's annual shareholder meeting, which was held virtually Tuesday morning.
Most of the companies named in the U.N.'s Office of High Commissioner for Human Rights report were Israeli. But 18 European and U.S. businesses, including Airbnb, TripAdvisor, Expedia and General Mills, were also listed.
The U.N. report does not make claims of illegal activity by these businesses but reaffirms the illegality of the Israeli settlements in the Occupied Palestinian Territory, where the companies have business ties.
General Mills made the list because it operates a Pillsbury factory within the Atarot Industrial Park, the largest industrial park in the Jerusalem area and one of more than a dozen Israeli settlements in the West Bank.
The plant uses "natural resources, in particular water and land, for business purposes" — one of 10 listed activities called into question in the U.N. report pertaining to the human rights of the Palestinian people.
In a statement, General Mills acknowledged the plant and said about 50% of its workers are Palestinian.