Dreams and deals draw Auto Show crowd this year

The Twin Cities Auto Show attracts a mix of people: some dreaming, some looking for good deals. And for some, it's just a tradition.

March 23, 2009 at 4:22AM
Kollen Boyd of Minneapolis polished a Mercedes Benz CL Class sedan at the Twin Cities Auto Show in the Minneapolis Convention Center. The auto show slogan is: Your License to Dream. Will it be just that in what has already been a dismal season for car dealers? With dealers pinning their hopes on the Auto Show, which begins March 21, we look at whether people will be just window-shopping, looking for bargains or doing some meaningful shopping? And what about the $3.75 billion in tax rebates and c
Kollen Boyd of Minneapolis polished a Mercedes Benz CL Class sedan at the Twin Cities Auto Show in the Minneapolis Convention Center. (Star Tribune/The Minnesota Star Tribune)

The Auto Show's slogan is: Your License to Dream.

With the economy in shambles and job security in question, it was just that for many people who went only to look Saturday, the first day of the annual event at the Minneapolis Convention Center. But for others, it was: Your License for a Good Deal, as dealers are scrambling to sell stacked-up inventories in what already has been a tough selling season.

"If you are able to do it, you can get good deals," said Laurie Patton of Plymouth, who was car-shopping with her husband, Brian. The couple recently had to replace two cars that died within a week of each other and were able to get good deals on replacements. After an accident totaled a car, they were out looking again.

"We're nervous about the economy, but we think we are OK," she said. "We both have good jobs."

Hundreds of vehicles -- from Jaguars and Land-Rovers to Subarus and Scions -- are on display at the Auto Show, which runs through March 29. For many Minnesotans, it's like the State Fair -- they go with the same friends or relatives each year to see what's new.

This weekend, some took pictures of friends or their kids sitting in high-end cars. For families, it was a chance to let kids crawl around a minivan while the parents figured out how the third-row seat works.

Jim Herr of Milaca, at the show with his son and best friend, said he goes every three or four years to see what's new. He doesn't need a new car. "I can't afford one right now anyhow," said Herr, who works at the Federal Cartridge ammunition plant in Anoka.

Many people said they liked the chance to look at so many cars under one roof without having to drive to various dealerships. They also liked that they didn't get pestered by salespeople, although car company employees were on hand to answer questions.

Several people said they thought that attendance was down from years past. Dallas Boullion of Albertville, there with his fiancée, Angie Coolidge, liked that.

"It definitely seems smaller, a lot fewer people," said Boullion, who was snapping a picture of a 2009 Ford F-150. "When it's crowded you can't get close to the higher-end cars. Now you can walk up to any of them."

Bill Abraham, executive director of the Greater Metropolitan Automobile Dealers Association of Minnesota, which sponsors the show, acknowledged that attendance may have been light Saturday morning, but said it was only two hours into a nine-day show. He said attendance usually peaks about 4 p.m., then surges again from 6:30 to 9 p.m.

Marc Carden, sales manager at Luther Westside Volkswagen in St. Louis Park, called the show "the kickoff to the selling season" and said it's a popular event in Minnesota. And he said last week at the dealership that many customers are aware of tax incentives to buy. For buyers of new cars between Feb. 17 and Dec. 31, Minnesota's sales tax and excise taxes, as well as any interest on the loan taken to purchase the car, will be tax-deductible.

"It's there," he said about the incentives. "It's more of an attitude --a mind-set of spending rather than saving."

Suzanne Ziegler • 612-673-1707

IF YOU GO

WHAT: Twin Cities Auto Show

WHEN: Through March 29

WHERE: Minneapolis Convention Center, 1301 2nd Av. S.

COST: $10 for adults; $5 for ages 6-12, 5 and under free. Wednesday: Senior citizens admitted for half price ($5).

Josiah Snell of Milltown, WI. looks over a new Ford Mustang on the floor of the Minneapolis Convention Center
The auto show slogan is: Your License to Dream. Will it be just that in what has already been a dismal season for car dealers? With dealers pinning their hopes on the Auto Show, which begins March 21, we look at whether people will be just window-shopping, looking for bargains or doing some meaningful shopping? And what about the $3.75 billion in tax rebates and credits for new cars and
Josiah Snell of Milltown, Wis., looked over a new Ford Mustang on the floor of the Minneapolis Convention Center. Auto dealers hope the show will stimulate interest in car buying; so far this year, overall auto sales have been very slow, and dealerships have been closing across the country. (Star Tribune/The Minnesota Star Tribune)
about the writer

about the writer

Suzanne Ziegler

Team leader

Suzanne Ziegler is a longtime journalist in the Twin Cities, now working as night metro editor at the Star Tribune. She has worked as an editor in news and features, and as a reporter writing about consumer news, the legislature and features. She previously worked at the Associated Press. 

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