Siri's got a new frenemy.
Her name is Cortana, and she's bringing plenty of underdog attitude to the battle for the title of best digital personal assistant. Who can best fill out your calendar, call a friend or find the nearest Mexican restaurant on command? We shall see.
Of course, Cortana's home on the Windows Phone doesn't have the cachet of Siri's hipster digs on iPhone. In a world where Apple and Android phones dominate, Cortana's chances of widespread adoption are slim.
But Cortana is eager to please, oozing friendly confidence compared with sometimes-aloof Siri. Plus, Cortana gets extra geek cred for drawing her name (and some of her conversation topics) from the artificial intelligence character in the "Halo" video game series.
"We built Cortana to really model a real-life human personal assistant," said Greg Sullivan, director of Windows Phone product marketing at Microsoft.
When people hear a voice, even a tech-driven one like Siri or Cortana, we start wondering about — and judging — the personality that comes with it.
So really, Cortana's cheery, get-to-know-you demeanor is all part of the plan. (For what it's worth, Google's personal assistant program, Google Now, has no personality whatsoever.)
Cortana will be rolling into town with the Windows Phone 8.1 upgrade this summer. So we asked the digital personal assistants a few questions to get to know them better.