DULUTH - The blanket of a snowlike substance in the side yard of a Tudor revival on East Superior Street had nothing to do with this city's record-setting winter and everything to do with its burgeoning identity as a place to film holiday movies in the spring.
Filming wrapped Monday on "Rescuing Christmas," starring Rachael Leigh Cook and Sam Page — the 16th day of creative work that has spanned from Lincoln Park to a borrowed dining room in a home built by the turn-of-the-century Duluth architect I. Vernon Hill. It's the latest by MarVista Entertainment, the production company behind the super Duluth-y rom-com "Merry Kiss Cam" that was filmed in Duluth a year ago and released on Hulu in November.
"Rescuing Christmas" is the story of a Grinchy photographer who wishes away the holiday — and it works. Everyone's memories of Christmas are erased — even references on the internet. Like "Merry Kiss Cam," it's set in a city named Duluth — a nod to the hundreds of people who are involved in the production, starting with mostly Minnesota actors and crew members. It includes 116 locals who filled in as extras last week at Bayfront Festival Park.
In Hollywood, a lot of films are shot in Canada — but set elsewhere. Producer Mandy June Turpin said she likes to keep Duluth in the role of Duluth.
"Duluth is such a picturesque place, why not? It's a cute town that people want to visit," she said.
Turpin, the producer on all of the MarVista Entertainment films that have been shot in Duluth — which also includes the horror story "Body Language" — came by way of the Catalyst Content Festival in 2018, where she won the comedy competition with the series "Doxxed." She returned to Los Angeles with a recurring thought.
"Duluth, Duluth, Duluth," she said.
Her interest was helped along as she learned from the Upper Midwest Film Office about the stackable film incentives offered by both the city and St. Louis County. A percentage of money spent by productions is eligible for rebates. And now that she has been here a few times, Turpin has familiar faces in the crew and trust from the community, she said.