David Gross, an executive at a New York-based advertising agency, convened the troops over Zoom this month to deliver a message he and his fellow partners were eager to share: It was time to think about coming back to the office.
Gross, 40, wasn't sure how employees, many in their 20s and early 30s, would take it. The initial response — dead silence — wasn't encouraging. Then one young man signaled he had a question. "Is the policy mandatory?" he wanted to know.
Yes, it is mandatory, for three days a week, he was told.
Thus began a tricky conversation at Anchor Worldwide, Gross' firm, that is being replicated this summer at businesses big and small across the country. While workers of all ages have become accustomed to dialing in and skipping the wearying commute, younger ones have grown especially attached to the new way of doing business.
And in many cases, the decision to return pits older managers who view working in the office as the natural order of things against younger employees who've come to see operating remotely as completely normal in the 16 months since the pandemic hit. Some new hires have never gone into their employers' workplace at all.
"Frankly, they don't know what they're missing, because we have a strong culture," Gross said. "Creative development and production requires face-to-face collaboration. It's hard to have a brainstorm on a Zoom call."
Some industries, like banking and finance, are taking a harder line and insisting workers young and old return. The chief executives of Wall Street giants like Morgan Stanley, Goldman Sachs and JPMorgan Chase have signaled they expect employees to go back to their cubicles and offices in the months ahead.
Other companies, most notably those in technology and media, are being more flexible. As much as Gross wants people back at his ad agency, he is worried about retaining young talent at a time when churn is increasing, so he has been making clear there is room for accommodation.