I was scanning the first draft of an all-staff office memo I had written the other day, trying to strike the just-right balance between exuberance and self-dignity. I reserved the most scrutiny for my use of that ubiquitous, love-it-or-loathe-it punctuation mark: the exclamation point.
Too many, and the writer may come off as vacuous and/or unhinged. Too few, and she may appear severe, irritated or humorless.
In high school and college, I fancied myself as an Astute Writer and was fiercely against littering my precious copy with exclamation points. Email was still sort of new, and God forbid I be deemed unserious, or worse, girly. (It was the ‘90s, and I also refused to capitalize letters and believed that shaving one’s legs was strictly for sellouts.)
These days I pepper my texts with “Sure!” “Yep!” “Thanks!” “Totally get that!” “No worries!” and “Let me know!” It doesn’t matter if it’s a best friend or a stranger whom I am cold-texting professionally; an exclamation point conveys a Goldendoodle-like cordiality, as if to say, You will like me, I promise!
On the contrary, the lack of an exclamation point can signal aloofness or even annoyance. If I message you on Slack without an exclamation mark, you would be correct in suspecting that I am mad at you.
Gen Z agrees. The unadorned period is something to be feared.
An enterprising reporter from NBC News asked young people on the street to interpret messages that were identical except for the punctuation that ended each sentence. He showed a young woman a flashcard with the words, “I hope you have fun!” She agreed it was a positive, sincere wish for the text’s recipient.
But then the reporter presented her with a card that said, “I hope you have fun.” “An abrupt end, so I would take that as, ‘I hope you don’t have fun,’ ” she said.