After more than a decade of studying and singing about post-Civil War era racial issues, Geoffrey Lamar Wilson returned to Minneapolis from New York in 2016 wondering if and what he might write songs about in the hometown he idealized.
"And then Philando Castile happened," he remembered.
The opening salvo in the Twin Cities' recent reckoning with racial injustice and police violence became the start of a new era of music-making for Wilson.
A day after a police officer fatally shot Castile during a traffic stop, Wilson wrote the song "Say My Name." It was his first about modern times, not old times. It also started his trajectory performing under the moniker Laamar.
Blending a rich Americana sound and the traditions of folk music with a hard nose for injustice his softly soulful voice — part Ray LaMontagne, Jackson Browne and Bill Withers — Wilson has quickly become one of Minnesota's most promising new songwriters. He wrote the theme for — and was featured on — Nora McInerny's podcast tour, "Terrible, Thanks for Asking," and has opened for Arlo Parks and Durand Jones.
On Friday, he and his band — which shares his Google-friendly pen name Laamar — will make their debut on the First Avenue Mainroom stage as part of the club's annual Best New Bands showcase.
Wilson said of his reinvention in his late 30s, "I took a very roundabout way of becoming a singer/songwriter writing about personal experience.
"I was kind of a late bloomer when it came to playing guitar and writing songs by myself holed up in the bedroom. And when I finally got around to doing it, I wasn't interested in writing about myself per se."