"Thirty years ago, Black History Month was just a mention on Minnesota Public Radio, and maybe a concert here or there. There wasn't anything sustained here in the Twin Cities."
G. Phillip Shoultz III was talking about why VocalEssence founder Philip Brunelle decided to start the choir's "Witness" program three decades ago, and the gaps it was designed to fill in the musical ecosystem.
"The idea was to bring the music of black and African diaspora composers to the concert stage," said Shoultz. "My community, the black community, is celebrating that tradition all year long. Philip wanted to find a way of bringing it to the classical music stage to mainstream audiences."
Those audiences and the singers in VocalEssence were, of course, predominantly white. Was taking music from the African-American tradition and performing it even acceptable? Could it not be viewed as blatant cultural appropriation?
So Brunelle "sought the counsel of some prominent people in the African-American community — Dr. Reatha Clark King at General Mills, for instance," Shoultz said. "The reaction could have been, 'Are you trying to steal our music and take credit for it?' Being wise enough to avoid that was important to make the program be lasting."
"Witness" has lasted 30 years so far, and its achievements will be celebrated Sunday in "Deep Roots," a concert at Orchestra Hall featuring five choirs and a host of guest artists including Billboard gospel chart-topper Jovonta Patton.
But those annual showcase concerts are just the tip of the iceberg. The bulk of the "Witness" program actually happens in local schools.
"We started with just one school, Central High School in St. Paul, sharing workshops and singing with them," Shoultz says, who now runs the program as part of his associate conductor role with VocalEssence. "Now we're in 40 schools annually, and reaching 4,000 students."