Red wine, cannoli and meatballs were abundant and free for passengers waiting to board the inaugural Twin Cities-to-Rome flight last Wednesday. As the plane pushed back from gate G6, an airport fire truck sprayed it with a water cannon to celebrate the new route. This type of fanfare is rare for second-tier airports like Minneapolis-St. Paul International, where fewer than 10 of the approximately 500 daily departures go beyond North America. But for Delta Air Lines, the largest carrier at MSP and the world's second-largest airline by revenue, long-term growth hinges on international expansion. Today, it gets two-thirds of its revenue from flights inside the United States.
"Delta needs to expand from a primarily domestic airline to an international airline," says Tim Mapes, the airline's senior vice president of marketing.
Delta's international reach grew substantially in 2008 when it acquired former Eagan-based Northwest Airlines, which had a strong route system to Asia. Delta, meanwhile, had many flights to Europe and a strong partnership with the Dutch airline KLM.
The company plans to grow its international business chiefly through partnership alliances, joint ventures and code-share agreements with overseas airlines, said Jeff Arinder, Delta's vice president of partner development. It will add overseas flights more gradually. For instance, the new flight from MSP to Rome, along with another between MSP and Reykjavik, Iceland, for now are summer-only routes.
As Delta's partnerships mature, Arinder said, "It will open the possibility for further expansion of Delta service to our partner's international hubs from Minneapolis."
For passengers, one connection into a region can produce dozens of other quick destination options. For instance, the Rome flight not only offers passengers access to Italy, but to dozens of cities across the Middle East and North Africa.
The company's long-term objective, however, is to fly Delta planes to more cities overseas.
"You can't have a big international presence without a big domestic presence, and the international piece makes the domestic piece more profitable," said William S. Swelbar of MIT's International Center for Air Transportation. "That ability to get the passenger on Delta and keep it on Delta is vitally important."