Fresh Vine Wine, under new leadership, continues to see rocky results

The company, which said it must postpone filing its quarterly results, said in a filing it expects quarterly revenue to fall by more than half.

May 18, 2023 at 12:00PM
Actresses Julianne Hough, left, and Nina Dobrev are two of the owners of Minnetonka-based Fresh Vine Wine. (Fresh Vine Wine/The Minnesota Star Tribune)

Minnetonka-based Fresh Vine Wine — which counts actresses Nina Dobrev and Julianne Hough as investors — is under new leadership as it continues to report rocky results.

Roger Cockroft, previously an executive partner with San Francisco-area private equity firm Salt Creek Capital, is now the company's chief executive. Keith Johnson is interim chief financial officer.

In a Tuesday filing with the U.S. Securities and Exchange Commission, Fresh Vine said it cannot file its first quarter financial report on time "primarily as a result of recent transition in the company's management."

The filing stated that Fresh Vine expects to report revenue of $400,000 for the first quarter, down from $900,000 a year ago.

Fresh Vine bills itself as a producer of wines with lower carbohydrates, sugar and calories.

Cockroft said he will look to "build on the existing platform to drive further growth."

The company has had a rocky time since going public in December 2021. Two previous CEOs sued the company last year, and the company announced a restructuring in November.

Shares of the company, valued at $10 a share when it went public, are now trading under $1. For 2022, the company posted a net loss of $15.2 million on sales of $2.9 million.

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about the writer

Burl Gilyard

Medtronic/medtech reporter

Burl Gilyard is the Star Tribune's medtech reporter.

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