When Bob Pohlad heard there was a company right in Shoreview that made giant robots, cranes and gigantic welding systems for NASA's rocketmakers and nuclear cleanup efforts like Japan's Fukushima, he had to see it.
It was like getting to open his first Tonka toy set, and he thought the possibilities of PaR Systems were endless.
"My reaction was, 'I love this company.' I love it because they do big things. They do important things. And they do cool things," Pohlad said.
PaR is different from other firms owned by the Pohlads. Under the leadership of Bob's late father, Carl, the family business was originally rooted in a Pepsi bottling factory in the 1960s, and eventually morphed into Twin Cities banking and ownership of the Twins Major League Baseball team.
While the Pohlads ran the Pepsi bottling operation from the 1960s until its sale in 2010, it only skimmed the surface of automation, Bob Pohlad said. PaR simply sits in another stratosphere of technology.
"What we recognized in PaR was its deep automation expertise," Pohlad said. "You couple that with the industry knowledge that they have in medical and technical devices and aerospace manufacturing, and it's a completely different world."
It's been three months since Pohlad and his two brothers paid an undisclosed sum for PaR, the quiet automated equipment maverick that builds sophisticated manufacturing machinery that is automated to do what humans can't.
PaR has a range of products, from oversized to nano, that crosses industries and fills a growing niche as manufacturing becomes more automated.