Funding cut for public media would hurt smaller Minnesota stations the most

MPR and TPT, with their broader revenue bases, would be better equipped to weather a cutoff.

March 16, 2017 at 10:21PM
Minnesota Public Radio's new headquarters in downtown St. Paul.
Minnesota Public Radio's headquarters in downtown St. Paul. (Dml - Star Tribune Star Tribune/The Minnesota Star Tribune)

Public TV and radio stations in Minnesota would take a financial hit if President Trump is successful in eliminating the Corporation for Public Broadcasting. But for smaller operations, the outcome could be more dire.

"If it goes away, we go away," said Margaret Rousu, general manager for KKWE-FM, which serves the White Earth Indian Reservation and the surrounding region of northwestern Minnesota. "We're nothing like National Public Radio or Minnesota Public Radio. We have a 45 percent unemployment rate on our reservation. Half the kids are considered to be living in poverty. We don't have the kind of money in our community to support us."

Rousu, who programs everything from animal sounds from a nearby wildlife refuge to pieces honoring tribal leaders, estimates that two-thirds of her budget comes from the CPB.

Minnesota Public Radio, by contrast, gets about 5 percent of its total budget from federal funding. "We are fortunate to have a diverse funding structure, and support from our members remains our most important source of revenue," said Jen Keavy, MPR's senior communication manager. "However, all funding sources — including federal funding — are integral to our public service."

The picture for public TV is similar. In fiscal 2016, Twin Cities Public Television received $3.3 million, or 10.5 percent of its revenue, from CPB and the Public Broadcasting System, which is substantially funded by CPB.

But at Pioneer Public Television, based in Appleton, Minn., federal funding accounts for roughly 30 percent of the budget.

"That money is critical and not replaceable," said general manager Les Heen.

Molly Phillips, executive director for Iowa Public Television, which reaches parts of southern Minnesota, said a cutoff of federal funding would mean a 17 percent drop in revenue — and lead to a reduction of services as well as the elimination of 25 jobs. "The loss of money would really touch every division, but we wouldn't go away," she said. "We'd keep plugging away."

Some think the debate could be a good thing for public media.

"We're actually pretty excited, because for the first time ever, public television and radio are united in advancing the message that we are critical," said Patrick Moore, communications director for Pioneer Public TV. "This is a time to build a stronger relationship with millions. It feels like an excuse to show off our value."

612-673-7431 • @nealjustin

CPB grants to Minnesota in 2014

Here are state recipients of Corporation for Public Broadcasting grants in 2014, the most recent year for which a state-by-state breakdown was available.

Recipient City Amount Minnesota Public Radio KSJN St. Paul $2,457,866 KLSE Rochester $403,344 WSCD Duluth $316,292 KSJR Collegeville $308,246 KCCM Fargo/Moorhead $231,725 KBPR Brainerd $189,236 Twin Cities Public Television KTCA St. Paul $3,236,450 TPT St. Paul $718,990 Other grants KWCM TV Appleton $705,155 KSMQ TV Austin $703,808 KAWE TV Bemidji $734,665 KKWE radio Callaway $253,445 KOJB radio Cass Lake $145,327 WDSE TV Duluth $809,020 WTIP radio Grand Marais $133,374 KAXE radio Grand Rapids $156,365 KBEM radio Minneapolis $112,795 KFAI radio Minneapolis $104,602 KMOJ radio Minneapolis $145,684 KUMD radio Duluth $160,723 KBFT radio Nett Lake $106,923 KVSC radio St. Cloud $87,274 KSRQ radio Thief River Falls $96,885 Greater public* Minneapolis $380,241 * Grant for "system support"

Kathy Goodwin, 62, got this radio from her husband Robert for Christmas 2011, shortly after Niijii 89.3 FM, began broadcasting on the White Earth Reservation. Goodwin said she recalled the day in 2011 when she was driving through White Earth and first heard Niiji, which means friend, broadcasting. "I started yelling I was so happy," Goodwin said. "I couldn't believe we got our own radio station." Goodwin was seen pointing the radio antenna towards the window while trying to get reception Thursda
Kathy Goodwin, a resident of the White Earth Reservation, is a regular listener to KKWE, aka Niijii Radio. (The Minnesota Star Tribune)
about the writer

about the writer

Neal Justin

Critic / Reporter

Neal Justin is the pop-culture critic, covering how Minnesotans spend their entertainment time. He also reviews stand-up comedy. Justin previously served as TV and music critic for the paper. He is the co-founder of JCamp, a non-profit program for high-school journalists, and works on many fronts to further diversity in newsrooms.

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