Fargo doesn't have a great reputation, which is exactly why my 13-year-old and I decided to visit.
Perhaps best known for "Fargo," the Oscar-winning 1996 film noir by the Coen brothers about a kidnapping gone wrong — the movie ends with a body in a woodchipper — the North Dakota city has been struggling to recover its reputation ever since. (The majority of "Fargo" was filmed in Minnesota.)
My daughter, Anya, and I thought Fargo would be the perfect place for us to bond over gruesome woodchippers, body snatching and all the gore that went into our favorite film. We had plenty of expectations: It would be a sleepy community that says "geez" in every sentence and has lots of diners and farmers.
We were wrong.
Anyone who spent time in Fargo over the past few years would notice that it's a far cry from the isolated farming community that produces canola oil, snows a ton and may or may not shove people into woodchippers.
Fargo officials and residents were fed up with the way outsiders viewed their city. So they made a concerted effort to change that. In 2002, the city launched a master redevelopment plan with projects spanning 15 years, including tax incentives to reinvest in downtown and restore its Broadway. The entire downtown has been transformed into an area sporting boutique stores, James Beard-award-winning restaurants, a popular university and a community plaza.
In the past four years, more than $300 million in public and private investments have reshaped Fargo. It now looks like a mini-mix between Toronto and Madison, Wis. It's filled with coffee shops, one-of-a-kind stores, local food and bizarre attractions — perfect for a weekend visit.
Where to shop
Anya has shopped in Paris, London and New York. And here's a sentence I never thought I'd write: She now prefers the stores in Fargo to those anywhere else in the world. They're relatively inexpensive, they're quirky, and you won't find duplicates anywhere else. Shoppers could spend all day on Broadway, riddled with small boutiques selling everything from kitschy souvenirs to high-end clothing.