Karla Sand knew the theater was in south Minneapolis, she even had the address. She just didn't know how to get there. Neither did the GPS unit in her Toyota Corolla.
Faced with a road blocked by construction, the electronic voice kept urging her in circles — until she missed the play.
"I knew it was wrong obviously, but I kept thinking, 'I'm going to try again. Maybe if I try here it will reroute me,' " said Sand, 43, of Andover.
Turns out the digital era hasn't saved the directionally challenged. Despite high-tech GPS devices, we still get lost. It's difficult to quantify how often, but evidence of users' frustration is easy to find. Misguided victims vent on Facebook, YouTube, message boards and with memes poking fun at obvious GPS failures. When Apple's iOS Maps app debuted riddled with errors, social media went berserk.
Max Donath, director of the University of Minnesota's Intelligent Transportation Systems Institute, has devised his own solution: "I carry four or five GPS apps on my phone. I switch from one to the other if one of them gives me grief."
Our reliance on smartphones and in-car GPS units has become so widespread that only about half of Americans still carry paper maps in their cars.
Yet sometimes the technology itself gets turned around: Road construction confuses outdated map databases, satellite signals get blocked, and suggested routes may not be the most direct. And then there's user error.
"It's amazing how that happens," said Lyuba Ellingson, 27, of Minnetonka, who confesses to having gotten lost, even with digital help. "I can't always blame it on GPS, but sometimes it's very justified."