The war for talented workers is accelerating and Minnesota's demographic challenges are serious enough that many of the state's biggest companies and nonprofit firms are launching a new effort to attract more professionals and retain more of those who arrive here unmarried.
Greater MSP, the regional economic development group, on Tuesday announced the initiative, called "Make It. MSP." The group rolled out a new website, including tools for recruiters, maps, virtual tours, photos and videos of the region, and a job search portal.
"We are number one at retention, but we're middle of the pack for attraction," Doug Baker, chief executive of Ecolab Inc., said at a news conference in St. Paul. "The old adage 'It's very difficult to get people to move to Minneapolis-St. Paul, but impossible to get them to leave' really bears out with the facts."
Low unemployment and an aging workforce mean companies in the state are in a war for talent, and "we need a sense of urgency," said Mike Langley, CEO of Greater MSP.
Former Minnesotans and workers with families are easier for the state to attract and retain.
Sonya McCullum Roberts, a Cargill Inc. executive, grew up in Apple Valley, spent her career all over Texas and abroad in the oil industry, and moved back to Minnesota with her husband so they could raise their children here.
"I love the Midwestern values," she said.
But one group that Minnesota struggles to retain are those who arrive here single. A goal of the initiative is to help those people get more socially connected. Greater MSP's research shows the state needs to improve at welcoming newcomers.