Macklemore is, by all accounts, a perfectly nice human being.
He supports marriage equality. He laments drug addiction. He buys hand-me-downs, for tag-popping's sakes.
Good guy. Pretty good rapper, too.
He's also the biggest megastar rapper since Eminem to benefit from an extreme case of white privilege.
Oh, no, white privilege, you say, do we have to talk about that? Can't a fun-loving guy from Seattle just make silly records about shopping at Goodwill and go about his day?
No. No, he can't.
Macklemore's star power is so big that he's one of the few rappers who can tour arenas — including Target Center on Wednesday.
The problem with Macklemore isn't necessarily the man himself but how the industry and fans have contributed to his rise as the next Great White Hope. The blueprint for this type of pop success is simple and familiar: Handsome white guy co-opts black culture, waters down the sound with pop arrangements, sells millions of albums. (Hello, rock 'n' roll. Hello, jazz. Hello, hip-hop.)