Hercy Miller, the former Minnehaha Academy point guard who will play at Tennessee State next season, announced Friday that he has signed a $2 million contract with a Los Angeles-based company called Web Apps America.
Former Minnehaha Academy standout Hercy Miller signs $2 million deal ahead of college career
Miller, who will be a freshman for Tennessee State next season, has signed a four-year contract to endorse Web Apps America after NCAA rule change allows players to profit off name, image and likeness.
Company founder Marcus Brown said in a phone interview that the deal is for four years and the recent NCAA ruling surrounding athletes being able to profit off their name, image and likeness opened the doors for the partnership.
"We have been thinking about it, we brought it to his attention fairly recently, not too long ago," Brown said.
The deal with Miller came one day after the NCAA made its landmark ruling, allowing athletes to make money off social media posts, endorsements, autographs, appearances and sponsorships.
And while several collegiate athletes started announcing deals they had signed, Miller's marked the first time a former Minnesota prep athlete gave a glimpse into the kind of money a collegiate athlete could attract.
Miller, who is the son of rapper Master P, confirmed he signed the deal to TMZ and said he plans to use part of his earnings to give back to others.
"I learned from my dad, I'm going to start off by giving back to the community and everyone around me," Miller said to TMZ. "I have a camp July 21. I'm doing a camp. I'm giving back to the kids and giving out school supplies."
Miller also noted he's going to get a Tesla, but lease it, not buy.
In the same TMZ interview, his father said the company reached out to Hercy because of his decision to sign with Tennessee State, a historically Black university.
"You know what he worked so hard, this is a blessing. They say when you do right blessings will keep coming to you," Master P said. "He's been doing right. He's an A student. That's why this company did this. They wanted to get with a student-athlete from a HBCU and when they researched him, he was the top athlete when you pull up HBCU."
Brown, who said the company works on mobile apps, websites, augmented reality, virtual reality, 3D animation and other technologies, is looking forward to working with Miller. The company website said its mission is "to enhance your brands user experience.''
"We've been around for like 10 years," Brown said. "Now we're creating brick and mortar stores. We just opened our first flagship across the street from Apple in downtown Los Angeles. We're excited to be working with Hercy; it's going to be fun."
Miller, who transferred as a junior to Minnehaha Academy for family reasons, is the oldest of the Miller brothers, and his brother Mercy played for the Redhawks last season as a freshman.
Hercy scored 45 points in three state tournament games this year as Minnehaha Academy won the Class 3A title.
Six players plus head coach Garrett Raboin and assistant coach Ben Gordon are from Minnesota. The tournament’s games will be televised starting Monday.