Higher attendance helps Walker Art Center balance its budget for the 33rd straight year

The Minneapolis art center also saw increases in revenue, membership and its endowment in fiscal 2014.

By Graydon Royce, Star Tribune

January 27, 2015 at 4:55PM
Rock the Gardens was held Saturday afternoon at the Walker Art Center in Minneapolis.
Rock the Garden was expanded to two days last summer at Walker Art Center, contributing to a boost in attendance and revenue at the Minneapolis venue. (Dml - Special To The Star Tribune/The Minnesota Star Tribune)

Mini-golf, rock music and cat videos were among the factors that helped drive revenue and attendance at the Walker Art Center in the fiscal year ended June 30.

The Walker balanced its budget for the 33rd consecutive year, with $20.6 million in spending — a 7 percent increase from the previous year — and total attendance of 683,738, up by more than 100,000.

Attendance at the Walker's Sculpture Garden saw a spike of about 26 percent in 2014, to 400,752. In addition, gallery attendance rose to 156,780. Membership was 7,630, compared with 6,389 the previous year.

The Walker's mini-golf course, a popular summer attraction, actually showed a profit in fiscal 2014, with revenue of $546,000 against expenses of $306,000. Spokesman Ryan French noted that because the fiscal year ends June 30, those figures (including attendance of about 41,000) include results from July through early September of 2013. Income from mini-golf was more than triple what it earned in the previous year.

Rock the Garden, the popular music festival, was extended to two days in June and reported revenues of $1.3 million, exceeding expenses by about $26,000.

The Internet Cat Video Festival, which created a sensation as a free outdoor event at the Walker two years ago, was staged as a ticketed evening at the Minnesota State Fair grandstand in August 2013, drawing about 13,000 people. (It returned to the Walker this past summer.)

Gallery attendance rose 10 percent to 156,780, from 142,410 the year before.

Contributions were up 4 percent in 2014 to just under $8.5 million, and the Walker drew about $5.5 million from its endowment. Combined, those figures constitute 68 percent of revenue. Income from programs accounted for $3.4 million and other income — including admissions, concessions, sales and rental — totaled about $3.1 million. Endowments were at $198.1 million, up 10.3 percent from 2013.

Exhibitions accounted for the largest percentage of expenses at $4.8 million, up about $600,000 from 2013.

In her letter to members and donors, executive director Olga Viso said the Walker's most popular exhibition of the year was "Hopper Drawing: A Painter's Process," a three-month show of works by Edward Hopper. More than 53,000 visited the show, Viso said. Target Free Thursday Nights and Free First Saturdays drew 72,000 to the museum.

Graydon Royce • 612-673-7299

Concert-goers sit on the steps of the Walker Arts Center at the Rock the Garden concert at the Walker Art Center/Minneapolis Sculpture Garden on Saturday, June 15, 2013. The event featured Dan Deacon, Low, Bob Mould Band, Silversun Pickups and headliner Metric. ] (ANNA REED/STAR TRIBUNE) anna.reed@startribune.com (cq)
Rock the Garden concerts have become a big draw for the Walker Art Center. In 2014, the event was extended to two days. (The Minnesota Star Tribune)
An estimated crowd of 6000 gathered at sundown outside the Walker Art Center for the first "Internet Cat Video Film Festival," showcasing the best of cat films on the Internet in Minneapolis Thursday, Aug. 30, 2012. The Walker Art Center in Minneapolis held its first-ever online cat video festival, a compilation of silly cat clips that have become an Internet phenomenon, attracting millions of viewers for some of the videos. (AP Photo/Craig Lassig) ORG XMIT: MNCL112
Walker’s 2012 Cat Video Film Festival reached a new audience. (The Minnesota Star Tribune)
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Graydon Royce, Star Tribune