The first Twin Cities music venue to regularly host livestreaming concerts after the pandemic took over last year, the Hook & Ladder is now the first to announce a steady stream of outdoor gigs in 2021.
On Tuesday, the Hook's team announced an ambitious new music series dubbed Under the Canopy. Each show will take place outside the venue under a big, open-air tent with reserved tables and both local and out-of-town performers.
The series is set to begin May 1 with Hook regular Cornbread Harris' 94th birthday party and will continue through at least July. Other performers so far on the calendar include Dale Watson, Jeremy Messersmith, Davina & the Vagabonds, the Big Wu, the New Orleans Suspects, Keller Williams, Paul Cebar, Monica LaPlante, Turn Turn Turn and the International Reggae All-Stars.
For music fans impatiently awaiting signs of when and how live music will bounce back in 2021, the Under the Canopy series signals two likely developments: an end to the reliance on livestreaming, but not an end to safety concerns over indoor concerts.
"We still don't plan to do anything indoors until at least the fall," said the Hook & Ladder's talent buyer and marketing director Jesse Brodd. Thus, he added of the Under the Canopy series, "This is what we need to do to stay alive."
Each outdoor show will be rain-or-shine and can accommodate up to nearly 200 people broken up into two-, four- or six-person pods. The "canopy" will be a 75-by-30-foot, A-frame tent set up in in the nonprofit venue's spacious parking lot facing Minnehaha Avenue in the Longfellow neighborhood of south Minneapolis. Patrons will be able to order drinks and food-truck service on their phones and will be allowed indoors to use the Hook's single-stall unisex restrooms.
"We're doing everything by the book safety-wise and working closely with the city to serve our community," Brodd said. He also acknowledged that tickets "will be a little bit pricier" than what the Hook usually charges to offset the extra costs for the safety measures.
Tickets will first be available to members of the Hook's new MPLS Club 21 Patreon subscription series and go on sale every Wednesday starting this week. Individual tickets to each concert will be available starting Friday at 10 a.m. via thehookmpls.com or EventBrite.com.
