Among the aesthetic changes to Target Center fans will notice when they see games or highlights on TV are tarps covering the seats with sponsors' logos on them, video boards behind each bench to supplement the broadcast — and cars.
Specifically four cars, all Lexus models, two behind each basket in conjunction with a sponsorship the franchise has with the automaker.
Going into Wednesday's opener, it had been more than nine months since the Wolves played a game. The franchise had the chance to study how other sports and the NBA in its Orlando bubble handled the chores of creating an atmosphere that will translate in the arena for players and coaches while also providing a palatable viewing experience for fans at home.
Chief operating officer Ryan Tanke said for the last six weeks a team of people worked tirelessly to set up the new-look Target Center and pull off what they wanted to do in compliance with NBA protocols.
"The amount of work that has gone into that nobody will ever know about is outrageous, and that's kind of the point ..." Tanke said. "Aesthetically we purposely held back [in the preseason] so we can have a nice opening night release."
The video boards, the cars and the tarps are among the most noticeable visual changes, but the Wolves have also been tweaking how they will add sound to the arena.
There are four sets of speakers in the corners above the lower bowl with music coming through them, as there is during non-pandemic times. But two audio engineers have the task of piping the crowd noise from a library of over 1,600 sound cues the league provided.
Sheridan West, Senior Manager of Game Entertainment, said there are a few different types of automated crowd noises in that library: an ambient noise that acts as white noise in the arena, anticipatory for potential key moments in the game, and reaction sounds for big baskets or moments that may not go the Wolves' way.